What Role Does Trustpilot Or Yelp Play In Citation SEO?

Platforms like Trustpilot and Yelp play a key role in citation SEO by acting as high-authority structured citations. Here's how they help:

✅ Boost Local SEO – These sites often rank high in local search results, so having accurate business info (NAP) on them reinforces your credibility with search engines.
✅ Increase Trust & Visibility – Google values reputable platforms. Positive reviews and consistent details on Yelp or Trustpilot can enhance your business's trust signals.
✅ Drive Referral Traffic – Beyond SEO, these platforms can send targeted traffic directly to your site from people actively searching for local services.
✅ Help with Consistency – Keeping your business info uniform across these platforms and others helps solidify your online presence.

While they're just part of a larger citation strategy, they're influential because of their authority and visibility in local search.