What Is The Relationship Between Citations And Entity SEO?

Citations play a key role in entity SEO by helping search engines verify and understand a business as a distinct entity. When your business information — like name, address, phone number, and other key details — is consistently listed across trusted directories, it strengthens your entity's credibility and authority. This consistency helps search engines confidently associate your business with specific services, locations, and attributes, making it easier to surface your entity in relevant local and organic search results. In short, strong citation profiles support better entity recognition, trust, and visibility.