What Is The Difference Between On Site And Off Site SEO?

On-site and off-site SEO are two different strategies used to improve a website's ranking on search engines. On-site SEO involves optimizing elements directly on your website, like improving site speed, incorporating relevant keywords into your content, creating quality content, and optimizing meta tags and descriptions. On the other hand, off-site SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages, such as building high-quality backlinks from other websites, social media marketing, and influencer outreach. Both are crucial for a comprehensive digital marketing strategy as they help search engines understand what your site is about, making it more likely to match with relevant queries.