What Is The Difference Between A Citation And A Backlink?

A citation refers to a mention of your business name and address on other web pages, even if there is no link to your site, usually in the context of local SEO. A backlink, on the other hand, is when another website links back to your site, which can significantly improve your site's authority and rank in search engine results. Both citations and backlinks can improve your visibility on the internet, but they function differently and typically serve various purposes in digital marketing and SEO strategies.