What Is The Difference Between A Backlink And A Citation?

A backlink is a link from one website to another, signaling a vote of confidence or endorsement, and commonly used to increase a site’s SEO ranking. A citation, on the other hand, refers to any online mention of a business’s name, address, and phone number, which can help improve local search engine rankings. Backlinks are more about fostering web connections and influencing SEO, while citations place more emphasis on accurate business information for potential customers.