What Is NAP In Local SEO?

NAP in local SEO stands for Name, Address, and Phone number. These are critical pieces of information that search engines use to determine the authenticity and relevance of a business for local search results. A consistent NAP across all online platforms not only boosts your business's authority in local SEO, but it also helps potential customers find and contact your business easily. It's crucial to ensure your NAP details are consistent throughout your website, social media accounts, and online directories to improve your online visibility and ranking in local search results.