What Is Citation Velocity And Does It Affect Rankings?

Citation velocity refers to the pace at which your website receives new backlinks. It indeed affects rankings; search engines view a website that consistently gains high-quality backlinks as relevant and valuable, improving its search ranking. However, an abrupt and unnatural spike in backlinks may be seen as manipulative and could lead to penalties. So, effective SEO strategy should focus on building high-quality backlinks over time for a healthy citation velocity.