What Is Citation In Link Building?

Citation in link building refers to the mention of your website, specifically its name, address, and phone number, on other websites. These mentions can be with or without a link. They are used primarily to improve local SEO and telling search engines like Google that your business is valid and trustworthy. The more citations your business has from quality websites, the more beneficial it will be for your website's search engine ranking. It’s crucial, however, to ensure consistency in these citations across different platforms to avoid confusing the search engine algorithms.