What Is Citation Analysis In SEO?

Citation analysis in SEO is the process of monitoring and evaluating the mentions or references of your business or website on other web pages. In local SEO, citations often involve listing your business's name, address, and phone number on directory websites, which can boost your local search rankings. A comprehensive citation analysis includes reviewing both structured citations (information appearing in business listing directories) and unstructured citations (mentions of your business in blogs, news websites, or other platforms). This analysis helps in identifying any inconsistencies or inaccuracies that could harm your site's SEO, tracking the effectiveness of your citation-building efforts, and discovering new opportunities to get mentioned on relevant, authoritative sites.