What Is A Local Citation And NAP Consistency?

A local citation is a mention of your business online that includes its name, address, and phone number, often referred to as NAP. NAP consistency refers to the uniformity of this information across all digital platforms. It is crucial for local Search Engine Optimization as it helps in enhancing the online visibility of your business and influencing its ranking in local search results. Discrepancies in this information, such as spelling errors, incorrect phone numbers or addresses, or differing business names, can confuse search engines and lead to a lower ranking in local search results. Therefore, maintaining NAP consistency is vital for a business trying to boost its online presence.