What Is A Citation In Local SEO?

A citation in local SEO refers to any online mention of your business's name, address, and phone number. It helps to improve your local search engine rankings as search engines like Google use these mentions as a key ranking factor for local search. These citations can appear on websites like Yelp, Yellow Pages, social media platforms, and local business directories. A consistent presence of accurate and updated citations is crucial for boosting local SEO.