What Does NAP Mean In Marketing?

NAP in marketing stands for Name, Address, and Phone Number. It is critical information used in local SEO strategies to enhance a business's online presence. The consistency of NAP data across various digital platforms and directories influences how search engines rank a business among local search results. This is vital for businesses seeking to boost their visibility in local markets. Proper utilization and consistency of NAP can help improve a company's online rankings and ultimately drive more traffic to their business.