What Are GMB Map Citations?

Citation building and link building are two different strategies used in SEO. Citation building refers to the process of listing your business details like name, address, and phone number on various directories or websites, thereby establishing your presence in the local search ecosystem and boosting local SEO. On the other hand, link building is a practice of acquiring hyperlinks from other websites to your own. This strategy helps improve your website's authority and visibility in the global search environment, as search engines often use links to crawl the web and rank sites in their search results.