Should You Include Keywords In Citation Descriptions?

Yes-but strategically. Including relevant keywords in your business descriptions on citation sites can support local SEO, but it’s important to keep it natural and user-friendly.

Here’s how to do it right:

???? Use primary keywords naturally – For example: "ABC Plumbing is a trusted plumbing company in Austin, TX..."
???? Avoid keyword stuffing – Overloading your description with repetitive terms can look spammy and hurt credibility.
???? Focus on relevance and clarity – Make sure your description accurately reflects your services, location, and value proposition.
???? Tailor to each platform – Some sites have strict guidelines (like Yelp), so be sure to follow them to avoid penalties or removals.

Well-optimized descriptions enhance both visibility and trust—making your listings work harder for you.