Is There A Difference Between Aggregator And Publisher Citations?
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Alpha Admin
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Apr 23, 2025
Yes—aggregator and publisher citations serve different roles in local SEO, and understanding the difference is key to building a strong citation strategy.
???? Aggregator Citations
These come from data aggregators like Neustar Localeze, Foursquare, Data Axle, and others. They act as central hubs that distribute your business information to hundreds of directories, apps, GPS services, and mapping platforms—including Apple Maps and Yelp.
???? Publisher Citations
These are individual business listings on specific platforms like Yelp, Yellow Pages, Facebook, or TripAdvisor. They display your business info directly to consumers and often allow reviews, photos, and check-ins.
Why it matters:
Aggregators help with broad distribution and consistency, while publishers give you direct control and visibility. A strong local SEO strategy includes both—ensuring accurate info spreads wide and appears where customers are searching.
