Is Citation Building The Same As Link Building?

No, citation building and link building are not the same thing, although they're both crucial aspects of SEO strategies. Citation building is the process of listing your business on various online directories and websites, making sure your company name, address, and phone number (NAP) are consistent everywhere. On the other hand, link building is about getting other websites to link back to your website, thereby boosting credibility and search engine rankings. Both processes contribute to enhancing your online presence and visibility, but they are not identical.