How To Manage Citations For Seasonal Or Pop-up Businesses?

Managing citations for seasonal or pop-up businesses can be tricky, but with the right strategy, you can still maintain a strong local presence. The key is to provide accurate, up-to-date information during your active months while ensuring your business remains discoverable year-round.

Start by creating or claiming your Google Business Profile and make it clear in your description and business hours that you're a seasonal or pop-up operation. Update your opening and closing dates each year, and mark your business as "temporarily closed" during the off-season instead of deleting the listing—this helps preserve your local SEO authority and customer trust.

When building citations on other directories, focus on platforms that allow flexible hours or seasonal status indicators. Always keep your NAP (Name, Address, Phone number) consistent, and if your pop-up changes locations, update the address across all listings as soon as possible. Use your website and social media to clearly communicate your schedule and any location changes.

Lastly, collect and respond to reviews even when you're not in season—this keeps your business active in the eyes of search engines and customers alike.