How Often Should You Update Your Google Business Profile?

You should update your Google Business Profile whenever there are changes to your business, but ideally at least once a month. Regular updates can include new photos, special offers, or changes in operation hours. Frequent updates not only keep your information accurate for your customers, but also signal to Google that your profile is active, potentially improving your visibility in search results. It's also suggested to respond to reviews and questions promptly, as this engagement contributes to your business's online presence.