How Important Is NAP For Local SEO?

NAP is extremely important for local SEO as it helps improve the visibility of a business in local search results. NAP stands for Name, Address, and Phone Number and it's one of the critical factors that search engines use to rank businesses in local search queries. Consistency in NAP across all online platforms lends credibility and authenticity to your business, thereby improving your chances of ranking higher in local search results. Plus, accurate and consistent NAP information leads to a better user experience by providing clear and precise information to potential customers.