How Do You Approach Building And Managing Local Citations?

Building and managing local citations involves a few key steps. First, you start with a thorough audit to identify existing citations and any inaccuracies or inconsistencies. After this, you correct any errors found and update all the information to ensure consistency across all platforms. The next step is to build new, quality citations. You should focus on industry-specific and local directories that are relevant to your business. Always be sure to keep track of your citations, regularly checking and updating them to maintain accuracy. Lastly, respond to reviews and engage with your customers online, as this could positively impact your local search rankings and brings a human element to your digital presence. Managing local citations is a continuous process and forms a key part of a comprehensive local SEO strategy.