How Do Unstructured Citations Influence Local Rankings?

Unstructured citations can significantly influence local rankings on Google. They are mentions of your business information, such as the name, address, or phone number, on any webpage, even if it's not connected to your website. Google uses these citations, among other factors, to determine your business's authority and relevance, thus affecting your rankings in local search results. The more consistent and accurate your business information is across the web, the higher are chances for your local ranking to improve. However, it's not just the number of citations but their quality, relevance, and context that matters. Therefore, it's advisable to seek unstructured citations from well-regarded websites relevant to your business area, to boost local rankings and to enhance overall online visibility.