How Do Citations Help Local SEO?

Citations boost local SEO by improving local search engine rankings. When your business details like name, address, and phone number are consistently listed on various websites and directories, it establishes credibility and authority. Search engines such as Google consider this consistency a key factor in determining rankings. By driving higher visibility, better accuracy, and performance on search engines, citations can greatly enhance your local SEO strategy. This is especially crucial for businesses wanting to reach customers within a specific geographical area. Plus, citations also increase your digital footprint, making your business more accessible and recognizable to potential customers.