How Are Google Rankings Determined?

Google rankings are determined by a complex algorithm that evaluates numerous factors, such as the quality of your content, the number of backlinks to your site, and the relevance of your site to the search query. This algorithm, known as Google Search Algorithm, involves various sub-algorithms and machine learning processes which are constantly updated. Some of the important factors include page speed, site usability, keyword usage in content, and how frequently your site’s content is updated. Therefore, providing high-quality, relevant content and having a well-designed, user-friendly website can help improve your Google rankings.