Does Location Affect Google Ranking?

Yes, location does affect Google ranking. The search results you see can vary depending on your geographical location. For example, if you're in New York and you search for "coffee shops," Google is more likely to show you results related to coffee shops in New York rather than cafe locations in Los Angeles or Chicago. This is part of Google's effort to make the search results as relevant and useful to each individual user as possible. Moreover, location targeting in SEO strategy can improve visibility in specific regions, enhancing local Search Engine Results Pages (SERPs) ranking. So, if your business relies on local customers, it's vital to optimize your content to reflect your physical location.