Do Citations Work For SEO?

Yes, citations do work for SEO. More specifically, they play a crucial role in local SEO strategies for businesses. Citations are online references to your business's name, address, and phone number (NAP). When there's consistency in your business information across various online directories, it can improve your site’s visibility and ranking in local search engine results. Google and other search engines trust these citations and consider them as a solid validation of your business’s existence and credibility. However, it's essential to note that incorrect or inconsistent citations can mislead search engines and negatively impact your local SEO. Hence, maintaining accurate NAP information across all platforms is of utmost importance for effective SEO.