Do Citations Help Local SEO?

Yes, citations do help local SEO significantly. They play a crucial role in facilitating online visibility, enhancing your local search engine rankings, and establishing trustworthiness. A citation is an online reference to your business's name, address and phone number (NAP). Google uses them when evaluating the online authority of your business. Multiple accurate and consistent citations can improve your reputation and rankings in Google's local search results. Moreover, they can assist potential customers in discovering your business, thus increasing traffic and profit.