Can Reviews Within Citations Impact Local Rankings?

Yes, reviews within citations can impact local rankings. While citations primarily help confirm a business’s name, address, and phone number (NAP) consistency across the web, some directories and platforms also allow customers to leave reviews. These reviews contribute to a business’s overall online reputation and trustworthiness — two important factors for local SEO. High-quality, positive reviews on citation sites can strengthen your business's credibility, enhance user engagement, and indirectly boost your local search rankings.