Are Citations Necessary For Online-only Businesses?

Citations are less critical for online-only businesses compared to local brick-and-mortar businesses, but they can still offer SEO benefits. For online brands, citations on niche directories, industry-specific sites, and relevant business listings can build authority, trust, and brand signals that help improve organic rankings. While local SEO citations aren't as crucial without a physical location, smart citation building can still support overall online visibility and credibility.