Are Backlinks A Ranking Factor?

Yes, backlinks are indeed a ranking factor. They’re crucial for SEO because they signify a ‘vote of confidence’ from one site to another. Effectively, backlinks to your website send a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can interpret that content is worth linking to, and thus also worth surfacing on a search engine result page. Hence, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.