Why Are Citations Important In SEO?

Citations are crucial in SEO because they contribute to online visibility and local search rankings. They provide search engines with credible and consistent information about your business, thereby improving its authenticity and trustworthiness. This not only enhances your business's legitimacy but also boosts its chances of appearing in search results. In essence, citations are validations of your business's existence, acting like a signal to search engines that your business is active and provides a vital service. Over time, with more citations, search engines believe your business is well-known and reputable, increasing your search ranking.