What Do Citations Mean In SEO?

In SEO, citations refer to the online mentions of a business, which typically include the name, address, and phone number. They play a crucial role in improving local search engine rankings. They can be found on business directories, websites, social platforms, and apps. Citations help Internet users discover local businesses and can impact search engine rankings. Google uses them when evaluating the online authority and credibility of a business, hence, the more quality citations a business has, the higher it may possibly rank on search engine result pages.